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Business agility requires harmony between the business and IT. The business must be run by smart IT and IT must be run like a smart business.


For the tens of millions of IT Professionals around the world, the single most profound gift we can offer is recognition of their enormous role in making organizations run. From the entry-level help-desk professional to the CIO, this group of our peers is perhaps the one that gets the least respect in the organization. In my view, this occurs for a few reasons. These three issues are clearly of perception, but can ultimately be ascribed to the failings of the rest of us; lack of imagination about what IT professionals do. But the fourth issue, I lay at the door of the IT folks themselves. Put simply, they don’t market themselves well.