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Latest Episodes
Episode List
We hear the term “Digital First” often these days, but what does it truly mean to be a digital-first organization? The answer isn’t so simple, but in The Journey to Digital First, our own Allison Breeding is talking to leaders across industries and verticals to find out what “Digital First” means to them.
NatWest
It’s Value
Marshfield Clinic
Marshfield Clinic
Nike
Nike
North Memorial Health
North Memorial Health
Northrop Grumman
Northrop Grumman
Stanley Black & Decker
Stanley Black & Decker
Hosted by Allison Breeding
Allison Breeding, an Elon University graduate, is Apptio’s Chief Marketing Officer. She leads a global marketing team that builds awareness of Apptio’s leading technology business management (TBM) solutions.
Prior to Apptio, Allison delivered success in technology marketing leadership roles at Anaplan, Docker Inc, GE Digital, Red Hat, and Corning. She brings over 20 years of experience in global demand generation, market category creation, and building high-performing marketing teams.
Now, Allison brings her passion for connecting with other leaders in the tech space to this monthly Journey to Digital First series. Each episode is a discussion that explores lessons learned through digital transformation experiences.
Hosted by Allison Breeding
Allison Breeding, an Elon University graduate, is Apptio’s Chief Marketing Officer. She leads a global marketing team that builds awareness of Apptio’s leading technology business management (TBM) solutions.
Prior to Apptio, Allison delivered success in technology marketing leadership roles at Anaplan, Docker Inc, GE Digital, Red Hat, and Corning. She brings over 20 years of experience in global demand generation, market category creation, and building high-performing marketing teams.
Now, Allison brings her passion for connecting with other leaders in the tech space to this monthly Journey to Digital First series. Each episode is a discussion that explores lessons learned through digital transformation experiences.
Featured Guests
Rhonda Gass
Shawn Purvis
Brad Newton
Eric Redmond
Jeri Koester
Peter van Loon
