Jake is Director of Global Product Marketing for Apptio, overseeing inbound and outbound marketing functions, go-to-market strategy and execution plans for Apptio's technology partner solutions. Prior to Apptio, Jake held various positions at a large Bellevue-based tech corporation. Jake also has extensive early stage venture experience and has been on the ground floor of four startups throughout his career. Jake holds an MBA from the University of Michigan where he graduated with High Distinction Honors, and a BS Business from the University of Colorado.
When applied to IT governance, cost transparency supports better team alignment, shared priorities, and coordination.