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To help its media properties like Huffington Post and TechCrunch innovate faster and more profitably, AOL used its cost and performance model to determine it should embrace public cloud. It has already retired 14,000 servers, sold off a data center and lowered its carbon footprint 42%. Deep understanding of its service costs, capacity and performance was also a critical factor in AOL’s decision to acquire the majority of Microsoft’s advertising business this summer.